The following steps, if taken would eventually make your article result-oriented
- Start with your audience – Remember, your readers may know nothing about what you're telling them. What do they need to know first?
- Create an outline – This is especially helpful if you're writing a longer document such as a report, presentation, or speech. Outlines help you identify which steps to take in which order, and they help you break the task up into manageable pieces of information.
- Try some empathy – For instance, if you're writing a sales
letter for prospective clients, why should they care about your product or
sales pitch? What's the benefit for them? Remember your audience's needs
at all times.
- Use the Rhetorical Triangle – If you're trying to persuade someone to do something, make sure that you communicate why people should listen to you, pitch your message in a way that engages your audience, and present information rationally and coherently.
- Identify your main theme – If you're having trouble defining the main theme of your message, pretend that you have 15 seconds to explain your position. What do you say? This is likely to be your main theme.
- Use simple language – Unless you're writing a scholarly article,
it's usually best to use simple direct language. Don't use long words just
to impress people.
